Wilem Cousins - PD3 - Maj 3.1 - Forbo x wdka

Flexible Linoleum - The Modelling material for Tomorrow's creatives

Strategic Product Proposal : Modelling Material

My proposal to Forbo and their Flexible Linoleum is that they enter the market of modelling material for professional creatives. Thinking along the lines of architects and product designers, the brochure functions as a starting point for a conversation with Forbo on entering the market and the beneficiaries therein.

The publication also contains case studies from the LinoLab library created by my classmates and I for Dutch Design Week 2021 which serve as a few examples of the many ‘inspiration objects’ all of which can appeal to the creative eye in a number of ways. Below; an example of how the publication folds in on itself.